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OVERVIEW

THE PATHMOS ADVANTAGE

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Passion & Trust

A global strategy consulting firm with a rich functional expertise to solve critical business problems in Africa.


Research & Analysis

A strong business plan requires going beyond intuition and experience, and supporting your idea with fact-based market research. PATHMOS understands that its clients need to have confidence in understanding the market, so we support our solutions with vigorous research.

PATHMOS pays careful attention to the following:

Industry Analysis:
 We help you identify just how big your industry is in terms of revenue and numbers of players. Keeping up with trends (technological, cultural, demographics) is also important for this section of your business plan and we scour industry and news sources to identify those trends.

Competitive Analysis: You know you have competitors, but what do you know about them? This section of your plan needs to include an analysis of your key competitors, how they market their services/products, how they differentiate themselves in their marketing efforts, and what kind of market share they possess. We can help you with competitive intelligence for both national and international companies.

Target Market Analysis: Identifying and prioritizing specific target markets is another key part where research is crucial. You need to think about such questions as: What are the demographics and psychographics of your target audiences? How can you best reach them? What kinds of concerns do they have? How do they like to be marketed and sold to?

News Headline

Harley-Davidson CEO exits as iconic bike brand struggles
Harley-Davidson Inc Chief Executive Officer Matthew Levatich stepped down on Friday after failing to boost U.S. sales of its iconic motorcycles.

S&P falls for seventh day, suffers biggest weekly plunge since 2008 crisis
The S&P 500 fell for the seventh straight day on Friday and the benchmark index suffered its biggest weekly drop since the 2008 global financial crisis on growing fears the fast-spreading coronavirus could push the economy into recession, although stocks regained some ground right at the end of a volatile session.

Wall Street in coronavirus contingency mode with staff, visitors, regulators
Big U.S. banks have been rolling out contingency plans to respond to the global coronavirus outbreak - requiring some staff to work from home, implementing travel restrictions, and talking to regulators about potential stresses.