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OVERVIEW

THE PATHMOS ADVANTAGE

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Passion & Trust

A global strategy consulting firm with a rich functional expertise to solve critical business problems in Africa.


Research & Analysis

A strong business plan requires going beyond intuition and experience, and supporting your idea with fact-based market research. PATHMOS understands that its clients need to have confidence in understanding the market, so we support our solutions with vigorous research.

PATHMOS pays careful attention to the following:

Industry Analysis:
 We help you identify just how big your industry is in terms of revenue and numbers of players. Keeping up with trends (technological, cultural, demographics) is also important for this section of your business plan and we scour industry and news sources to identify those trends.

Competitive Analysis: You know you have competitors, but what do you know about them? This section of your plan needs to include an analysis of your key competitors, how they market their services/products, how they differentiate themselves in their marketing efforts, and what kind of market share they possess. We can help you with competitive intelligence for both national and international companies.

Target Market Analysis: Identifying and prioritizing specific target markets is another key part where research is crucial. You need to think about such questions as: What are the demographics and psychographics of your target audiences? How can you best reach them? What kinds of concerns do they have? How do they like to be marketed and sold to?

News Headline

Puma goes up-market to join forces with Porsche Design
(This February 21 story refiles to give full name of Porsche Design in headline.)

A Fed pivot, born of volatility, missteps, and new economic reality
The Federal Reserve's promise in January to be "patient" about further interest rate hikes, putting a three-year-old process of policy tightening on hold, calmed markets after weeks of turmoil that wiped out trillions of dollars of household wealth.

Alibaba CEO rules out layoffs this year
Alibaba Group Holding Ltd expects to avoid layoffs this year despite China's economic slowdown, CEO Daniel Zhang said on Friday.