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OVERVIEW

THE PATHMOS ADVANTAGE

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Passion & Trust

A global strategy consulting firm with a rich functional expertise to solve critical business problems in Africa.


Research & Analysis

A strong business plan requires going beyond intuition and experience, and supporting your idea with fact-based market research. PATHMOS understands that its clients need to have confidence in understanding the market, so we support our solutions with vigorous research.

PATHMOS pays careful attention to the following:

Industry Analysis:
 We help you identify just how big your industry is in terms of revenue and numbers of players. Keeping up with trends (technological, cultural, demographics) is also important for this section of your business plan and we scour industry and news sources to identify those trends.

Competitive Analysis: You know you have competitors, but what do you know about them? This section of your plan needs to include an analysis of your key competitors, how they market their services/products, how they differentiate themselves in their marketing efforts, and what kind of market share they possess. We can help you with competitive intelligence for both national and international companies.

Target Market Analysis: Identifying and prioritizing specific target markets is another key part where research is crucial. You need to think about such questions as: What are the demographics and psychographics of your target audiences? How can you best reach them? What kinds of concerns do they have? How do they like to be marketed and sold to?

News Headline

Samsung delays Galaxy Fold phone launch over screen problems
Samsung Electronics Co Ltd said on Monday it would delay the retail launch of its Galaxy Fold smartphone for an unspecified period of time after reviewers discovered problems with the display, a hit to the reputation of the world's largest handset maker.

T-Mobile, Sprint lobby regulators to win U.S. approval for tie-up
Senior executives at T-Mobile US Inc and Sprint Corp made the case to U.S. officials in Washington last week that they should approve a planned tie-up between the two wireless companies, arguing a combined firm would have incentives to "aggressively lower prices."

Wall Street near flat in quiet session ahead of earnings wave
U.S. stocks ended a low-volume trading session little changed on Monday, with the biggest gains in the energy sector as investors otherwise stayed on the sidelines ahead of quarterly earnings.