A strong business plan requires going beyond intuition and experience, and supporting your idea with fact-based market research. PATHMOS understands that its clients need to have confidence in understanding the market, so we support our solutions with vigorous research.
PATHMOS pays careful attention to the following:
Industry Analysis: We help you identify just how big your industry is in terms of revenue and numbers of players. Keeping up with trends (technological, cultural, demographics) is also important for this section of your business plan and we scour industry and news sources to identify those trends.
Competitive Analysis: You know you have competitors, but what do you know about them? This section of your plan needs to include an analysis of your key competitors, how they market their services/products, how they differentiate themselves in their marketing efforts, and what kind of market share they possess. We can help you with competitive intelligence for both national and international companies.
Target Market Analysis: Identifying and prioritizing specific target markets is another key part where research is crucial. You need to think about such questions as: What are the demographics and psychographics of your target audiences? How can you best reach them? What kinds of concerns do they have? How do they like to be marketed and sold to?
Airbus seeks new partners to expand in U.S. space market
Airbus' defense division is looking for new partners to expand its presence in the growing U.S. space market, and could potentially build components for a lunar program there, Airbus Defense and Space Chief Executive Dirk Hoke told Reuters.
U.S., China rekindle trade talks ahead of Trump-Xi G20 meeting
China and the United States are rekindling trade talks ahead of a meeting next week between Presidents Donald Trump and Xi Jinping, cheering financial markets with hope that an escalating trade war between the two countries would abate.
Anadarko approves $20 billion LNG export project in Mozambique
U.S. energy firm Anadarko Petroleum Corp gave the go-ahead on Tuesday for the construction of a $20 billion gas liquefaction and export terminal in Mozambique, the largest single LNG project approved in Africa, according to the government of Mozambique and energy consultancy Wood Mackenzie.