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OVERVIEW

THE PATHMOS ADVANTAGE

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Passion & Trust

A global strategy consulting firm with a rich functional expertise to solve critical business problems in Africa.


Research & Analysis

A strong business plan requires going beyond intuition and experience, and supporting your idea with fact-based market research. PATHMOS understands that its clients need to have confidence in understanding the market, so we support our solutions with vigorous research.

PATHMOS pays careful attention to the following:

Industry Analysis:
 We help you identify just how big your industry is in terms of revenue and numbers of players. Keeping up with trends (technological, cultural, demographics) is also important for this section of your business plan and we scour industry and news sources to identify those trends.

Competitive Analysis: You know you have competitors, but what do you know about them? This section of your plan needs to include an analysis of your key competitors, how they market their services/products, how they differentiate themselves in their marketing efforts, and what kind of market share they possess. We can help you with competitive intelligence for both national and international companies.

Target Market Analysis: Identifying and prioritizing specific target markets is another key part where research is crucial. You need to think about such questions as: What are the demographics and psychographics of your target audiences? How can you best reach them? What kinds of concerns do they have? How do they like to be marketed and sold to?

News Headline

South African Airways running out of cash as unions seek to expand strike
South African Airways (SAA) is running out of cash and could be liquidated if the government doesn't give it additional guarantees soon, a board member said on Wednesday, as trade unions threatened to escalate a crippling strike.

Lowe's calms nerves with profit forecast raise after Home Depot sales warning
Lowe's Cos Inc raised its annual profit forecast on Wednesday, helping ease concerns over the health of the U.S. consumer after larger rival Home Depot Inc cut its full-year sales estimates ahead of the all-important holiday season.

Alibaba raises up to $12.9 billion in landmark Hong Kong listing
Chinese e-commerce giant Alibaba Group raised up to $12.9 billion in a landmark listing in Hong Kong, the largest share sale in the city in nine years and a world record for a cross-border secondary share sale.