A strong business plan requires going beyond intuition and experience, and supporting your idea with fact-based market research. PATHMOS understands that its clients need to have confidence in understanding the market, so we support our solutions with vigorous research.
PATHMOS pays careful attention to the following:
Industry Analysis: We help you identify just how big your industry is in terms of revenue and numbers of players. Keeping up with trends (technological, cultural, demographics) is also important for this section of your business plan and we scour industry and news sources to identify those trends.
Competitive Analysis: You know you have competitors, but what do you know about them? This section of your plan needs to include an analysis of your key competitors, how they market their services/products, how they differentiate themselves in their marketing efforts, and what kind of market share they possess. We can help you with competitive intelligence for both national and international companies.
Target Market Analysis: Identifying and prioritizing specific target markets is another key part where research is crucial. You need to think about such questions as: What are the demographics and psychographics of your target audiences? How can you best reach them? What kinds of concerns do they have? How do they like to be marketed and sold to?
Ten years on, Fed's long, strange, trip to zero redefined central banking
Whatever the acronym, when the U.S. Federal Reserve dropped its policy rate to near zero on Dec. 16, 2008, to counter a full-scale economic crisis, it ushered in what the central bank's chairman at the time, Ben Bernanke, called "the end of the old regime."
Qatar Petroleum to invest $20 billion in U.S. in major expansion
Qatar Petroleum (QP) is looking to invest at least $20 billion in the United States over the coming few years, its chief executive told Reuters, after the Gulf Arab state unexpectedly quit OPEC this month.
Wall Street looks to Fed outlook Wednesday for early Christmas gift
Investors are eager for a touch of Christmas cheer from the U.S. Federal Reserve next week, hoping for signs the central bank may ease up on interest rate hikes next year and spark a Santa Claus rally.